Hasbro Inc. agreed to buy Entertainment One Ltd. in an all-cash $4 billion deal. Entertainment One, a Canadian company behind Peppa Pig and other contents, have agreed to become Hasbro employees, according to the toymaker.
The Chief Executive Brian Goldner said that with the capabilities of content creation by eOnes, they could reach far more audiences on a more number of screens, ranging from major distributors to broadcast and new media platforms, including online streaming. This will fuel the Hasbro brand across its entire fan economy.
The acquisition also “improves our growth outlook and enhances long-term profitability through clearly identified in-sourcing and cost synergies, as well as revenue growth opportunities,” he said.
Hasbro is expecting to gain $130 million by 2022; this could be attainable through in sourcing and other “synergies” and also that the acquisition would add to Hasbro’s profit following its first year of closure.
The deal is expected to go through in the fourth quarter. The company will keep its dividend payments but will suspend its share-buyback program. Hasbro also pans to also bring the preschool brand toys and game programs by eOne.
The company reported that their second-quarter earnings were above Wall Street expectations, thanks to its good growth, the company also said that it would not be using plastic anymore for its packaging starting next year. This move will help the environment in a big way by reducing the number of plastic garbage that is currently over accumulating in the ecosystem.
Hasbro has gained 41% more shares this year compared with S&P’s gain that is only 17% and 13% for the dow jones industrial average. Hasbro has been showing great signs when it comes to the competition in the market.
Hasbro will still continue to rise when it starts to widen its reach to multiple audiences and media platforms.