• Loading stock data...
PublicWire | Emerging Market Stock News
  •  Home
  • Technology
  • Medical
  • Energy
  • Cannabis
  • Finance
  • Retail
  • General
  • Podcast
  • Videos
  • Services
  •  Home
  • Technology
  • Medical
  • Energy
  • Cannabis
  • Finance
  • Retail
  • General
  • Podcast
  • Videos
  • Services
No Result
View All Result
PublicWire
No Result
View All Result

Home » Retail » Kraft Wants You To #LieLikeAParent Amid Dwindling Shares

Kraft Wants You To #LieLikeAParent Amid Dwindling Shares

Al Restar by Al Restar
June 12, 2019
in Retail
2 min read
72
0
Kraft Wants You To #LieLikeAParent Amid Dwindling Shares

Photo: Business Wire

Kraft is yet in another product that would “help parents” make their children eat healthily, and it could be a risk not worth taking. Now, Kraft thinks that by releasing a “salad frosting,” which is essentially just ranch disguised as something fun could help the company recover from a series of unsuccessfully new market offerings.

It can be remembered that the company, Heinz, now part of Kraft Heinz Co. KHC, -0.81%, has released multi-colored catsup back in 2000 and the new product turned out to be a colossal flop. However, experience and the dwindling stocks cannot deter the company and continued in promoting the repackaged salad dressing as a contest and a hashtag campaign #LieLikeAParent. The company, in a release, noted a statistic asserting that 63% of U.S. parents admit to telling lies to get their kids to clean up their plates.

“Innocent lies parents tell their kids help alleviate the pressures of everyday parenting, and if it gets kids to eat their greens, so be it,” said Sergio Eleuterio, Kraft’s marketing head, adding that 75% of American kids eat salad only once a week, according to an NPD Group/National Eating Trends report from late last year.

It is undeniable that the ranch is one of the most popular salad, chicken wings, and food dressing in America. Some 40% of Americans picked Ranch, crushing its nearest competitor, Italian, which came in at 10%, in a 2017 study by industry group, the Association for Dressings and Sauces.

Kraft Heinz shares are down nearly 30% so far this year. The combined Kraft Heinz stock began trading at just under $80 a share in 2015; it’s below $30 now, amid deep cost-cutting and a recent SEC investigation, and catch-up with filing, as well as a mostly packaged-goods product line that analysts say is lagging changing consumer tastes.

Al Restar

Al Restar

An idealist straight from business school who works as a content marketer, digital branding consultant, and graphic designer. Outside work, he spends his time taking care of his cacti and painting watercolors.

Related Posts

Class I Recall Issued for Ground Beef Sold Nationwide
Retail

Class I Recall Issued for Ground Beef Sold Nationwide

June 14, 2020
145
Hooker Furniture Delays First-Quarter Performance Report
Retail

Hooker Furniture Delays First-Quarter Performance Report

June 12, 2020
138
Consumer Confidence rose after the U.S. reopen its economy
Retail

Consumer Confidence rose after the U.S. reopen its economy

May 26, 2020
124
Alibaba revenue and profit report
Retail

Alibaba exceeds market expectation; expects 650 billion yuan in revenue for 2021

May 22, 2020
118
J.C. Penney Bankruptcy
Retail

J.C. Penney is reportedly considering filing for bankruptcy and closing a quarter of its stores

May 8, 2020
121
Beyond Meat Q1 Revenue Report
Retail

Beyond Meat Exceeds Expectation, Reported 141% Revenue Increase for Q1 2020

May 6, 2020
129
Currently Playing

Subscribe To Our Newsletter

Ad

PublicWire | Emerging Market Stock News 24/7 | Investor Relations US Stock Market

© Copyright 2020 PublicWire.com

Navigate Site

  • About
  • #96576 (no title)
  • Disclaimer
  • Watch LIVE
  • Privacy Policy
  • Terms and Services
  • Contributors

Follow Us

No Result
View All Result
  • LIVE Investor News Channel
  • Cannabis
  • Energy
  • Finance
  • General
  • Medical
  • Podcasts
  • Retail
  • Technology
  • #370 (no title)

© Copyright 2020 PublicWire.com

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Public Wire Logo

Hello please subscribe to our newsletter to get up to date news weekly!

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.