ORLANDO, Fla.– IZEA, (BUSINESS WIRE)– IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, has announced Private Networks. The new IZEAx feature allows agencies, brands and influencer groups to create private, invitation only networks within the IZEAx ecosystem. The functionality limits the exposure of network participants to other exchange members and creates a branded experience for influencers who join under the IZEAx partner.
“As influencer marketing has become a more meaningful component of the marketing mix, brands and agencies are looking to build private influencer networks with exclusive access and offers,” said Ted Murphy, Founder and CEO of IZEA. “Private Networks in IZEAx enable marketers to create a segmented network with special permissions, while simultaneously gaining access to the entire IZEAx network of over 800,000 social media connections. Curation tools, list management and administrative features allow partners to distribute different opportunities to those inside and outside their network, all within the same platform.”
Private networks can be setup on custom branded domain names and configured to meet the opportunity review and control needs of individual marketers. Private networks are available today for all IZEAx partners.
IZEA operates IZEAx, the premier technology platform that connects marketers with influential content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA creators range from leading bloggers and social media personalities, to A-list celebrities and professional journalists. Creators are compensated for developing and distributing text, videos, photos and status updates through social media. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit www.izea.com.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based largely on IZEA’s expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA’s control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the content and social sponsorship segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA and changing economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this respect will in fact occur.