(PublicWire.com Press Release) –LAKE MARY, Fla., Oct. 22, 2013 /PRNewswire/ — Cognitiv, Inc. (“Cognitiv” / OTCBB: COGV), a behavior driven marketing firm, has appointed Internet marketing visionary Mike “Zappy” Zapolin to its board of directors. Zappy is a pioneer in online marketing and monetizing keyword domains.
“No one knows how to monetize keyword domains to build brands and markets like Zappy,” said Craig Ellins, CEO of Cognitiv. “His successes are well-known in the industry and our company and customers will benefit from his knowledge, wisdom, and guidance.”
Zappy is the visionary behind many successful Internet brands, including Music.com, Beer.com, Computer.com, Creditcards.com, Debt.com, PrescriptionDrugs.com, Silver.com, and HomeMortgage.com.
He has shared his story, insights on the state of the Internet, and vision of the future on multiple television programs—including NBC’s Today Show—and in newspapers and magazines including the New York Times, the Wall Street Journal, USA Today, Businessweek, and Success. He recently spoke at The Economist magazine’s “Global Branding” conference in Shanghai.
Zappy began his career at Drexel Burnham Lambert. He then became one of the youngest vice presidents in the one-hundred-year history of investment bank Bear Stearns before leaving to start his own direct marketing company, Z.T.V., where he created infomercial campaigns for clients including Time Warner, Diana Ross, and VH1 Networks.
Zappy is a 2004 graduate of Harvard Business School’s Owner President Management Program and a 1988 graduate of Boston University. He created the Harvard Business School elective “E-Business.”
“Cognitiv’s ownership of 1,600 popular keyword domains is a goldmine just waiting to be exploited,” said Zappy. “I am very excited to join the board of directors and to be part of the company’s imminent success.”
Cognitiv offers clients intelligent and cost-effective solutions for increasing product sales and building a loyal customer base. By leveraging its ownership of over 1,600 keyword domains, Cognitiv collects consumer buying data in product categories that attract large audiences, and then executes a thoughtfully planned digital marketing and direct-response marketing campaign strategy to turn that data into multiple and repeat sales.
Cognitiv currently trades on the OTC markets as a reporting OTC Pink Sheet company.
To learn more about Cognitiv, please go to Cognitiv.com
Forward Looking and Safe Harbor Statement
This press release contains forward-looking statements. These statements relate to future events or our future financial performance and involve known and unknown risks, uncertainties and other factors that may cause our or our industry’s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed, implied or inferred by these forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “could,” “would,” “expects,” “plans,” “intends,” “anticipates,” “believes,” estimates,” “predicts,” “projects,” “potential” or “continue” or the negative of such terms and other comparable terminology. These statements are only predictions based on our current expectations and projections about future events. You should not place undue reliance on these statements. Actual events or results may differ materially. In evaluating these statements, you should specifically consider various factors. These and other factors may cause our actual results to differ materially from any forward-looking statement. We undertake no obligation to update any of the forward-looking statements after the date of this presentation to conform those statements to reflect the occurrence of unanticipated events, except as required by applicable law.