Tech Veteran and Former Fortune 50 CEO to Help Craft Strategic Direction, Customer Focus
LAS VEGAS, NV –GRCK, (Marketwired) — 12/08/15 — Grey Cloak Tech (OTCBB: GRCK) announced today that Brian J. Dunn, a respected management consultant, board chairman and public speaker, has joined its Board of Directors. Mr. Dunn, 55, is a former CEO and board member of Best Buy Co., Inc. (BBY), former board member of Dick’s Sporting Goods (DKS) and The Rock and Roll Hall of Fame, and current chairman of Upsie, LLC,a Minneapolis-based technology startup in the $40 billion product warranty industry.
His appointment to Grey Cloak Tech’s Board of Directors comes after a five-month engagement as a strategic advisor, a role in which Mr. Dunn collaborated with Grey Cloak’s management team on ways to center on customer needs, scale the company and unlock future value.
“I’m thrilled to be joining Grey Cloak at such a critical juncture in their growth and development,” Mr. Dunn said. “I have for years been an advocate for the connected world, which is now being tabbed as the Internet of Things. Regardless of what we call it, the rapid evolution of technology has revolutionized how we live and work, including the unprecedented rise in digital marketing strategies and tools. However, there has been an unfortunate downside in the online marketing arena: ‘black-hat’ operators who employ unscrupulous methods to distort and block proprietary data, and rob legitimate enterprises of commissions and payments. Grey Cloak is uniquely positioned to stop these fraudulent activities and protect the integrity of their clients’ marketing efforts.”
“We feel fortunate to add someone of Brian Dunn’s caliber to our board,” said Fred Covely, CEO of Grey Cloak Tech. “His leadership expertise, wealth of experience in scaling businesses and insights into digital trends are invaluable assets that will greatly benefit our organization.”
Today’s announcement follows Grey Cloak’s certification for listing as an OTC-traded stock. Grey Cloak’s cloud-based software offers a sophisticated suite of features to track and eliminate multiple forms of digital advertising fraud, a problem the Interactive Advertising Bureau projects will cost advertisers $8.2 billion annually. With digital advertising on the uptrend, poised to exceed television advertising and become the largest advertising category by 2019 according to PwC, the cost of click fraud threatens to grow exponentially.
“Online click fraud — which includes underhanded techniques such as cookie stuffing, ad stacking, and domain spoofing — is a serious problem affecting too many online marketers,” said Covely. “Well-meaning advertisers and agencies may not grasp the extent of the deception because their analytics software is unable to recognize the sophisticated new fraud techniques these nefarious players utilize.”
Grey Cloak management has identified fraud detection as an initial building block in its vision to help organizations better identify both humans and devices, as the online realm rapidly evolves into the Internet of Things (IoT). The IoT is the network of physical objects embedded with electronics, sensors, software and network connectivity, enabling the collection and exchange of data.
About Grey Cloak Tech
Grey Cloak Tech is the premier provider of software solutions that identify, track and eliminate digital advertising fraud. Its innovative, proprietary technologies help companies filter inaccurate click and impression data, detect non-human online traffic, block bogus online form submissions and expose counterfeit clicks and video views.
It is the only publicly traded digital advertising fraud-protection company in the United States. Its shares are listed and traded on the OTC exchange under the symbol: “GRCK.”
This release contains forward-looking statements within the meaning of the SEC. Statements that do not describe historical facts constitute forward-looking statements and may, but not always, be identified by use of such words as “expects,” “anticipates,” “intends,” “estimates,” “plans,” “potential,” “possible,” “probable,” “believes,” “seeks,” “may,” “will,” “should,” “could,” or the negative of such terms or other such expressions. Investors are cautioned not to rely unduly on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and Grey Cloak Tech undertakes no obligation to revise or update this release to reflect events or circumstances after the date hereof.
For more information, visit www.GreyCloakTech.com.