The media and PR snafu by Elon Musk’s Tesla Cybertruck, which promised bulletproofing but was easily shattered by metal balls, has inspired online trolls – not only from citizens of the internet but also from big brands like Lego and Pepsi.
On Twitter, the popular toy brand has thrown shade to the cyber truck creator by posting a photo of a Lego car, mimicking the poster of the infamous cybertruck. “The evolution of the truck is here. Guaranteed shatterproof,” the toy company captioned its post. As of writing, Lego’s post has been retweeted more than 21,000 times and has garnered more than 90,000 favorites.
Pepsi also did its own version of internet trolling to Tesla. The post from the popular beverage shown pieces of paper balls thrown at a Pepsi can. The brand captioned it with “Demo day.” Fast-food chain Denny’s also jumped on the trend, tweeting “Revealed our Dynertruck the same day as the Cybertruck… smh.”
Elon Musk claimed that the Tesla Cybertruck was “bulletproof” against a 9mm handgun at a promotional event in Los Angeles last Thursday, however, during the demonstration by Tesla’s chief designer Franz Von Holzhausen, two windows shattered after throwing a metal ball to them. The snafu immediately gained worldwide attention and has inspired countless memes all over the internet.