Recent News – – – – –
THRD Coin will be operated in coordination with Gents subsidiary
PLAYA VISTA, Calif.,(GLOBE NEWSWIRE) — American Premium Water Corporation (OTC:HIPH) (“APWC”) announces that is has created the THRD Coin to be exchanged on the Company’s FashionCoinX exchange. THRD Coin will encompass multiple brands, including Gents and Worthy. Brands participating in THRD Coin will have the ability to cross promote their products to their followers and customers of the other participating brands. THRD Coin will allow its holders to receive special discounts, unique promotions, and access to exclusive product that will only be able to be purchased utilizing the THRD Coin.
“I am pleased to announce that the Company has finished creating the THRD Coin. Creating this utility token was always part of the Company’s vision in creating a exchange focused on the fashion industry. Having many of years of experience with Gents and other labels, THRD coin will be a great tool for smaller brands to be able to collaborate and cross-promote with other companies in different verticals, maximizing the exposure to like-minded customers. THRD Coin will be a powerful tool for brands, and I am looking forward to seeing it grow and progress. I will be personally overseeing the business development activities for the token,” commented Ryan Fishoff, CEO American Premium Water Corporation.
The THRD Coin is a utility token that is part of the FashionCoinX exchange. FashionCoinX was created as a marketplace for brands and designers to be able to create tokens to better connect with their customers and fans through deals, loyalty rewards and exclusive product. The tokens on the exchange will only be able to be used to purchase products
“THRD Coin and (FashionCoinX) are innovative platforms that are utilizing blockchain technologies to disrupt the fashion industry. I have personally seen the effect that e-commerce and Amazon have had on traditional brick and mortar retailers, and the brands sold in the traditional retail channel. This technology will help even the playing field, as it will enable both brands and retailers to be better connected with consumers. I am excited about the potential that the THRD Coin has. The exchange (FashionCoinX) and the token (THRD Coin) align with the Company’s focus on “Brand.Luxury.Lifestyle”, our guideline going forward as myself and management continue to reshape the Company,” added Mr. Fishoff.
The Company has initated the process of filing an amendment to its articles of incorporation with the state of Nevada to drop “Water” from it’s name to reflect its’ focus on growing and acquiring luxury consumer brands across all product categories. The Company will provide updates to the investment community in the coming weeks on this topic. The Company is also in discussions with various brands and outlets to accept the token. The Company is working with the developers of the FashionCoinX to generate multiple revenue streams for the Company utilizing the exchange and the utility tokens such as; listing fees from participating brands, exchange fees, and transaction fees for online or point of sale transactions utilizing the THRD Coin.
“I have personally been in dialogue with a number of brands looking to join THRD Coin. My experience with Gents allows me the ability to connect with many of the owners of these small brands; I understand the challenges of doing business in the 21st retail environment. I also plan to reach out to our retail partners (Saks, Bloomingdales, and Nordstroms) among other multi-branded retailers (and e-tailers) to develop a strategy for their participation. There is nothing in the marketplace like these platforms (FashionCoinX and THRD Coin) and we are going to work diligently to exploit this have first-to-market advantage. Increasing the number of outlets accepting THRD Coin would expand the avenues for monetization, which could add significant top-line revenue to the Company,” Mr. Fishoff concluded.
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The New York-based Gents is a producer of luxury hats and other fine accessories and apparel. Their line is carried in over 200 retail outlets internationally, including Bloomingdale’s, Nordstrom, and Saks Fifth Avenue.
Safe Harbor Notice
Certain statements contained herein are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). American Premium Water Corporation cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. American Premium Water Corporation undertakes no obligation to revise these statements following the date of this news release. Additional details of the Company’s business can be found in its public disclosures as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission’s (“SEC”) EDGAR database.
This press release is issued on behalf of the Board of Directors by Alfred Culbreth, Founder /Director.
Disclaimer Regarding Forward Looking Statements
Certain statements in this press release, on American Premium Water Corporation’s (“APWC”) website and other oral and written statements made by APWC from time to time are “forward-looking statements”, as that term is defined in Section 27A of the United States Securities and Exchange Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended, Forward-looking statements include, without limitation, statements regarding beliefs, objectives, intentions, goals, plans, strategies, financial projections, any other statements regarding the future and any statements that are not purely historical. These statements are only predictions and involve known and unknown risks, uncertainties, and other factors that may cause our actual results to differ materially from those expressed or implied by such forward-looking statements. Given these uncertainties, you should not place undue reliance on these forward-looking statements. Forward-looking statements speak only as of the date on which they are made, and APWC expressly disclaims any obligation to update or revise any forward-looking statements to reflect events or circumstances after the date thereof. All forward-looking statements, whether written or oral and whether made by or on behalf of the APWC, are expressly qualified by these cautionary statements. Forward-looking statements involve risks and uncertainties which could cause actual results or outcomes to differ materially from those expressed in the forward-looking statements. APWC’s expectations, beliefs and projections are expressed in good faith and are believed by the APWC to have a reasonable basis, but there can be no assurance that management’s expectations, beliefs or projections will result or be achieved or accomplished. A variety of factors, many of which are beyond APWC’s control affect APWC’s operations, performance, business strategy and results and could cause the actual results, performance or achievements of APWC to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements. For APWC, particular uncertainties arise, amongst others but not limited to and not in any order of importance, from (i) focusing on and allocating more resources on certain target markets (ii) the possibility to raise further equity and debt to fund future growth, (iii) changes in demand for APWC’s products, (iv) performance issues with key suppliers, affiliates, agents, advisors or subcontractors, (v) changes in government changes in laws or regulations to which APWC or its suppliers are subject, including environmental laws and regulations relating to water or water sources and (vi) the inability to complete announced acquisitions, difficulty or unanticipated expenses in connection with integrating acquired businesses and the risk that anticipated synergies and opportunities as a result of acquisitions will not be realized or the risk that acquisitions do not perform as planned, including, for example, the risk that acquired businesses will not achieve revenue projections.
THIS NEWS RELEASE HAS BEEN PREPARED BY APWC’S MANAGEMENT, WHO TAKES FULL RESPONSIBILITY FOR ITS CONTENTS. NO SECURITIES REGULATORY AUTHORITY HAS APPROVED OR DISAPPROVED OF THE CONTENTS OF THIS NEWS RELEASE. THIS NEWS RELEASE SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES IN ANY JURISDICTION IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH JURISDICTION.
American Premium Water Corporation
12777 Jefferson Blvd.
Playa Vista, CA 90066-7408
Stock Symbol: HIPH
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