Plus, 2 inspirational career transformers By Matt Kapko via AdWeek Time to polish that résumé, marketers. The business is shifting amid rapid change, and jobs that were considered experimental a few years ago are now indispensable. Career paths are being disrupted midstream, and both brands and ad agencies are recalibrating talent for the next generation of marketing. The combined forces of globalization and the commoditization of technology are exacerbating the pace at which new, promising tools are becoming available to brands, perRead more
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