3/10 (PLLAF.OB) Play LA Buys UK Football Fan Website

Posted on 10. Mar, 2010 by PublicWire   

(PublicWire.com) — Play LA (OTCBB: PLLAF) has acquired UK football fan website arsenal-mania.com, dedicated to Barclays Premier League team Arsenal FC, to expand its reach to UK and European sports audiences, expand existing sports content and attract new advertisers.

The website currently gets considerable traffic, attracting over 250,000 visitors each month, who deliver 4.5 million page hits. The site has been featured by prominent UK media groups such as the Guardian, the Evening Standard, the Times, the London Paper and the Daily Mail. Arsenal Mania’s writers have also contributed to sports sites such as ESPN Soccernet.

The site, which was founded in 2000 as a football forum before expanding to include news, match statistics and player profiles, has almost 40,000 registered members, and close to 9,000 Twitter followers.

“This is our second acquisition of 2010. The company continues to seek additional revenue generating assets that fit with our business strategy of complementary content and rapid revenue growth,” said Chief Executive of Play LA David Hallonquist.

In February Play LA launched its redeveloped flagship UK sports news website Bettingchoice.co.uk and increased editorial staff to expand sports coverage on tennis, darts, reality television, and the Olympic games.

In January, the company acquired poker news portal pokernewsheadlines.com, in effect adding six new websites to its portfolio.

Play LA owns a network of sports, casino and poker news websites including www.bettingchoice.co.uk and www.pokernewsheadlines.com. This newest acquisition increases the network total to nineteen websites, and adds eight more writers to the editorial team.

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